About the book

In recent years, hundreds of companies have relocated to the Lone Star State.  They don't just move - they stay, grow, expand and tell others to come join them.  Why?  That is exactly what Ed Curtis reveals in Why Texas: How Business Discovered the Lone Star State.  His exclusive interviews with Texas greats offer often surprising insights on the professional and personal benefits of the state and what to look out for should you seek haven here.  Filled with Texas pride, economic insight, and helpful tips from over 18 businesses and entrepreneurs who have made the move to Texas, this is a must-read for anyone contemplating a move –or even a visit –to the Lone Star State.

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Book Features

Dallas Stars

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In 1993, the Minnesota North Stars relocated to Texas to become the Dallas Stars.  Jim Lites, Dallas Stars CEO, tells how it all worked out.

Toyota North America

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Toyota North America moved its corporate headquarters to Texas in 2014.  Jim Lentz, Toyota NA CEO, explains the process and its success.

7-11

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Did you know that 7-11 was founded in Dallas, Texas?  Their CEO, Joe DePinto, talks about his move from Chicago and the future of 7-11 in TX.

Kendra Scott

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Jewelry store mogul Kendra Scott was born in Wisconsin and moved to Texas at 16 years old.  Hear about her journey to stardom in Texas.

Andy Roddick

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Originally from Nebraska, Andy Roddick chose Austin for his home after winning the U.S. Open.  Now, his Foundation is Texas based too.

...Many more

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Including world famous author Tim Ferriss, Fitness guru Larry North, Tracye McDaniel, Tom Markusic, Andreas Schultz and former Dallas Mayor Rawlings.

Instagram

Feed coming soon

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BULK PURCHASE

Why Texas is the perfect tool to help attract and retain employees at your company.  Cities, EDC's, real estate agents, recruiters and others are using Why Texas to help grow their businesses in the Lone Star State.  For orders over 10 copies, please contact concierge@ytexas.com.

Appearances

Apr 02, 2020

Book Signing - Flemings

5:00pm - 7:00pm

Domain Austin, TX

Event Details

Apr 02, 2020

Book Signing - Flemings

A joint networking event with Insperity featuring the Andy Roddick Foundation's relocation to Austin.

5:00pm - 7:00pm

Domain Austin, TX

Feb 13, 2020

Book Signing - Austin Technology Council

4:00pm - 6:00pm

Sailpoint HQ - Austin, TX

Event Details

Feb 13, 2020

Book Signing - Austin Technology Council

A joint networking event with The Austin Technology Council and YTexas featuring Ottobock's relocation to Austin..

4:00pm - 6:00pm

Sailpoint HQ - Austin, TX

Feb 11, 2020

Sponsor - Global Forecasting Lunch featuring George Friedman

11:30am - 1:00pm

Baylor University Exec MBA campus - Austin, TX

Event Details

Feb 11, 2020

Sponsor - Global Forecasting Lunch featuring George Friedman

A CEO roundtable discussing what global and domestic events will happen that affect markets that impact your business.

11:30am - 1:00pm

Baylor University Exec MBA campus - Austin, TX

Jan 23, 2020

Sponsor - Texas 2030 Inclusion Challenge

11:30am - 1:30pm

Federal Reserve Bank - Dallas, TX

Event Details

Jan 23, 2020

Sponsor - Texas 2030 Inclusion Challenge

Luncheon discussing the future of our state's emerging markets, growth and workforce outlook.

11:30am - 1:30pm

Federal Reserve Bank - Dallas, TX

Jan 21, 2020

Moderator - The Good, Bad and the Ugly of Machine Learning

3:20pm - 4:20pm

Capital Factory - Dallas, TX

Event Details

Jan 21, 2020

Moderator - The Good, Bad and the Ugly of Machine Learning

Who will be impacted by machine learning enabled automation - and how will organizations adapt.

3:20pm - 4:20pm

Capital Factory - Dallas, TX

More Events

About the author

Ed Curtis Jr.

Born and raised in New York, Ed Curtis relocated to Dallas, Texas at the age of twenty-five and has happily lived in the Lone Star State ever since. Over more than twenty years as a Texas commercial banking executive, Ed witnessed an increasing number of clientele relocating their businesses into Texas.  As a result, he exited the banking industry to form YTexas.


In 2012, Ed traveled the world with Governor Rick Perry and his Office of Economic Development, assisting in the recruitment of companies interested in relocating or expanding their businesses into Texas.  In 2013, Ed founded and trademarked YTexas, an elite business network that helps support, promote and connect companies that are relocating and expanding into the Lone Star State. YTexas has become a turnkey, go-to resource for the most current insider information about Texas' community, commerce and culture.  
 

Ed's ultimate vision is to build YTexas to national prominence and to replicate the program in states around the U.S.. Ed lives in Austin with his wife, Staci, and two children.

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